Kumana Avocado Hot Sauce

I recently discovered a sauce after a brief exploration of the internet for products that had an alluring sound to them. This sauce was one that I had an initial gut reaction against as I don't much care for avocados. I second guessed myself reasoning that, not only should I broaden my taste horizons, but that others might have real interest in a hot condiment with an avocado theme. The result is the subject of our examination today.
Kumana Avocado Hot Sauce is a product of Kumana Foods. This company appears to have, as their sole product, avocado sauces in three main variations: Be Original, Be Sweet, and Be Hot (our focus today). According to their website, Kumana sauces are inspired by a Venezuelan staple that is traditionally "drizzled on grilled meats, sauteed vegetables, and regional sandwiches". Also it is the assertion of Kumana that Be Original is the closest to said staple. Another important thing to note is that their sauces are all plant based and gluten free.
The logo is interesting as it has an Aztec feel to it. I also enjoy the theme names to the different sauces, this one with "Be Hot" in the lower center of the label. The word "Kumana" itself is dotted with black specks and kind of gives it an aged feel. It seems that cultural origins are a theme played out in not just the recipes, but also in appearances.
The color doesn't sit quite right with me but that's mostly due to the knowing of its main ingredient and my aforementioned aversion to it. What does look appealing the that it is speckled with flakes of slightly varied hues indicating a sauce not wholly liquefied. As an aside, I recommend shaking the bottle before use as the oil within seems to separate from the rest of the mixture fairly quickly. The consistency is a nice thick pour. An interesting fact about this is that it doesn't come with a normal hot sauce spout or even bottle but instead in a squeeze bottle.
The flavor is quite diverse and layered. This is truly one of the best flavors in a sauce that I've come across. The avocado definitely comes through but with traces of fruit sweetness and, my old friend, garlic. Onion is the other ingredient that makes a stark impression (and a quite pleasant one). As we are drifting into the subject of Be Hot's makeup, I looked at the ingredient list to discover cilantro. I know that some are stricken with the unfortunate malady of abhorring the taste of cilantro (which I am thankfully not a victim of), so proceed with caution if you are.
The heat is, well, not actually there. I will admit that upon repeated tastings an almost unnoticed tingle appeared on the tongue, there were no other signs of the leavings or experience of a burn present. This is disappointing as I am, of course, a collector and lover of hot sauces. There unfortunately is little else to say about this aspect.
While the heat factor was kind of a let down, the flavor of this really shines here. I believe that this would be stellar as a topping on a hot dog or hamburger. Possibly on nachos too. Really any hot foods that one could purchase at a live sporting event. Also at a price of $7.11 for a 13.1 ounce bottle, the value here is good if you like the taste as much as I. Not a must-have for all but a good buy if one is an avocado aficionado.